Dollars and sense

"What the two authors do brilliantly is take behavioral economics and make it really accessible... Bring your sense of humor, because Kreisler is hilarious." - The Washington Post

"It's the rare kind of book that makes you feel a lot smarter, while simultaneously giving you actionable tips for improving your daily life." - Business Insider

"Seamlessly combines scientific evidence with entertaining real-world examples... Unlike many behavioral economics and pop psychology books, “Dollars and Sense” not only outlines the problematic way humans approach money by default, but also provides real actionable advice to help all of us overcome our irrational money habits." - Investopedia

“Engaging and funny, rife with anecdotes and advice, the book defangs a difficult topic while teaching a lot.” – Publisher’s Weekly

“A lively look at how even the wisest among us are too often fools eager to part with our money.” - Kirkus Reviews

"Surprisingly entertaining—I laughed out loud several times during the introduction alone. If you’re looking for an illuminating, enjoyable read about how people think about money, and how to get the most out of what you spend, I can’t recommend this book highly enough." - Book Riot

"I need this book. In fact, the only way I could need it more would be if its pages were hollowed out and filled with banknotes... There’s some sound advice here, a lot of it cheerfully counter-intuitive... It could turn out to be the most sensible £16.99 you’ve ever spent." - Daily Mail (UK)

"Quite possibly the most entertaining and insightful personal finance book I’ve ever read. Dollars and Sense is financial literacy at its finest." - Boomer and Echo

All the reviews HERE



Blending humor and behavioral economics, Jeff Kreisler and Dan Ariely - the New York Times bestselling author of Predictably Irrational - delve into the truly illogical world of personal finance to help people better understand why they make bad financial decisions, and gives them the knowledge they need to make better ones.

  • Why does paying for things often feel like it causes physical pain?
  • Why does it cost you money to act as your own real estate agent?
  • Why are we comfortable overpaying for something now just because we’ve overpaid for it before?

In Dollars and Sense, Dan & Jeff answer these intriguing questions and many more as they explain how our irrational behavior often interferes with our best intentions when it comes to managing our finances. The book takes us deep inside our minds to expose the hidden motivations that are secretly driving our choices about money.

Exploring a wide range of everyday topics—from credit card debt and household budgeting to holiday sales—Ariely and Kreisler demonstrate how our ideas about dollars and cents are often wrong and cost us more than we know. Mixing case studies and anecdotes with tangible advice and lessons, they cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits.

Fascinating, engaging, funny, and essential, Dollars and Sense is a sound investment, providing us with the practical tools we need to understand and improve our financial choices, save and spend smarter, and ultimately live better.


Some of our international covers:

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My first book > get rich cheating chinese cover